Road Map of Digital Marketing
1. RESEARCH
- Understanding foundation concepts.
- Knowing Term Search as SEO,SMO etc.
- Research about current Trends.
- Quick look at the Top Digital Marketing Tools.
2. SEO
- Knowledge of Search Engine Optimization(SEO)
- Understanding what keyword research Means.
- Organic Ranking of Content on search engines.
- Understanding browser crawlers and bots.
3. SEM
- Understanding basic of Search Engine Marketing.
- Functional Knowledge of Google Ads and Facebook Ads.
- Return-on-investment based strategy creation.
- Budget Planning and keyword research.
4. CONTENT CREATION
- Creation of optimized content.
- Ability to create and optimized blogs, videos and articles.
- Usage of WordPress in details.
- Understanding Content Management System(CMS)
5. SMM
- Understanding basic of Search Engine Marketing.
- Functional Knowledge of Google Ads and Facebook Ads.
- Return-on-investment based strategy creation.
- Budget Planning and keyword research.
6. EMAIL MARKETING
- Knowledge of tools such as Mailchimp and Marketo.
- Creative and attractive email writing.
- Creation and Optimizing mailing list.
- Analysis of broadcasts and timing strategy.
7. CERTIFICATION
- Google Analytics Certification
- Online Marketing Certified Associate(OCMA)
- Facebook Marketing Certification
